Career and Business Coach for Women of Color and Allies

What if you had a business or career aligned to the life YOU want?

Spoiler alert: you don’t have to do what other people do just because they’re successful. Success is in the eye of the beholder! And if you want to reach your own definition of success, that’s what we do here.

We support women of color and allies in creating the vision for tomorrow with the foundations they already built today.

If you’re an established small business owner or leader of a mission-driven organization, we live to help you create an aligned business AND life that meets your career goals.

We believe it’s about moving past starting a business and toward building a business that is aligned to your values, strengths and personality so that you can have the successful career and life on your terms.

While working together, we’ll do the deep inner work and design systems to get you there.

And all you have to do is just be you, and I’ll be here, as your guide, holding you accountable to your vision.

This is a Filipinia (butterfly sleeves) dress made
by Vinta Gallery. I am a proud First-Generation
Filipino American.

Meet Elaine

Hey Legacy Maker! I’m Elaine Lou Cartas. I help heart-led, high performers create a legacy defined by their own terms.

I believe you can have it all – a successful business and career, and an amazing personal life.

You’ve already turned your business idea into a profitable business. You know what you want and have a proven method of success. Now you’re looking for support to purposely pivot without ditching everything you’ve built. My team and I are here to support you in transforming your business into a long term, and sustainable business that supports your life. 

You can grow your business that is a true reflection of your values, and not a carbon copy of the latest trends.

We work with consultants, service based businesses, architects, dog trainers, human resources, nonprofit consultants, jewelry designers, marketing consultants, c-suite executives and many more to design a business and life that grow with them.

Some of our clients are coaches who already did start a career coach business. Perhaps you are an executive coach or life coach. Regardless if you have a coaching certification or not, we help you become a coach charging your worth.

We work with established business owners who already have a product or service that they believe in, but may need support in creating a more aligned lifestyle overall. 

  • Maybe you’re not always the best at self prioritization and you want the support and accountability to remember that. 
  • Maybe you have a habit of going into auto-pilot mode and “just doing” because it’s what’s worked so far. 
  • Maybe you fall back into the strategies that have worked for making money, but not so much for peace of mind or the lifestyle you desire. 

Let’s change that, together.

You can start by subscribing to my newsletter

My Why

I do this for my family.

I’m a proud first generation daughter of immigrants. My family immigrated from the Philippines. I’m creating my dream businesses because I want to honor the generations who came before me who sacrificed so much so I can have a life of choice.

The picture from left to right: This is a pic of my dad, his mom (my Nana/grandma), and me. My Nana is holding a pic of her dad (my great Grandpa). My business is dedicated to generations before me who gave me this privilege, this life of choice — to serve WOC and allies in their businesses and careers.

Client Love

How Nicole went from $500/month to $200k in 2020!

115 Client Results in 2020

How Danielle 2x’d Her Revenue While Pregnant + Worked Less

How can you create a life and business aligned to you?

Through our Color Your Dreams® transformation, we uncover the legacy you are meant to create.

We don’t look at what other successful people have done, we look at your values and how they best support your community.

In fact, we create businesses that are less dependent, or even independent of social media, and focused on creating relationships. My clients have 50%+ of their revenue coming from referrals and renewals instead of doom scrolling and comparing themselves to people who are on a different path and have different lived experiences.

By understanding yourself from the inside out, we can scale and sustain a business and life you deserve.

There are 4 ways to work with me and my team
Our goal is to keep our services accessible, as well as pay our team their fair wages. For this reason, we offer payment plans to adapt and adjust to your needs.

This is for the scaling entrepreneur. You’re already making consistent income, the question now becomes – how can you create more of the life you deserve? You know you don’t want to do it on your own, and you want to make sure you align with your values, hire the right team members, really understand your numbers and create the systems you want. 

Together we work on your business to find what has worked and what can change to be aligned to the life you want to create. You receive an in-person VIP day in Los Angeles (this can be virtual if needed), group calls, two business coaching retreats, voxer access, and 1:1 calls as needed. This is a 5-digit investment with extended payment plans if needed to meet accessibility. Click on the link to apply below.

1:1 Mentorship

I work with a limited number of clients 1:1 where you receive 24/5 access to me via emails, voxer and a weekly coaching session. There’s an interview and questionnaire process, so if you are interested please fill out the application below. 

There’s a minimum 3-month commitment. You also receive access to do 1:1 with any of my coaches. It’s a 4-digit investment with payment plans to meet accessibility. There’s also an opportunity to work with me through a VIP day as well.

Schedule a call to see if it's a good fit.

Executive Career Coaching

This is for leaders who are seeking to either be more assertive, create more boundaries, looking for a raise and/or promotion or wanting to transition into a completely new career. I take a handful of 1:1 career coaching clients at a time. There is a minimum 3-month commitment. It is a 4-digit investment with extended payment plans if needed. Schedule a call to see if it's a good fit.

Want our 39 sales scripts + behind the scenes events training to get consistent clients? You receive scripts on how to connect with leads, convert them to clients, and how to have difficult conversations with clients such as missed payments. You also get my own powerpoint templates, spreadsheet templates to follow-up and event sales scripts.

The Color Your Dreams® Approach

This is the approach that my clients will follow in no particular order depending on your current situation, lived experiences, and what makes the most sense for you.

This process is adaptable to meet where you are, and there’s no pressure to do it at any timeline that doesn’t honor you.

Our intention for this Color Your Dreams process is that you stay true to your personal legacy, while my team and I hold you accountable to your vision.

22-minute Podcast Episode About the
Color Your Dreams Approach®


Your Personal Legacy

The life you lead and the future you create.

We create the business, career, and life we want to honor the sacrifices our family made before us and affirm a new legacy built on different choices. To truly be successful, we make sure this is foundational to everything you do before we move forward.

We believe that connecting people to each other and building deep relationships is the ultimate key to success. We strive to connect to cultural heritage, self, and community in our work and for our clients.

In everything we do, we see the opportunity to lead our clients closer to themselves so they can create spaces that diversify the business space through self-healing, inclusion, equity, sustainable business practices, and wealth building.


People And Culture

The people and the purpose you stand by.

We believe women of color and allies should actualize and empower businesses, careers and legacies that are healthily intertwined, create generational wealth, and give back to their communities and themselves.

We recognize that, above all, family or chosen family is the #1 reason we show up. We honor our families and ancestors, nurture the sisterhood family we’ve chosen, and support the communities we live in. We know that communities are stronger with the perspectives and lived experience of everyone, and we learn and practice anti-racism to the best of our current ability, every day.

We see that our clients value a legacy that goes beyond themselves, so in our own business and theirs, we help our clients identify how to create the right team to support the people and purpose they stand by.


Accountability to Align

The support and the clarity to stay true to you.

We guide women of color, and allies, who’ve seen success in their business or career, realign their lifestyle and legacy. Our clients come to us tired of sticking with “what works” to make money over going for what calls to them.

We know that you can have both a successful personal AND professional life. Through 1:1 and group coaching programs, we can support you with a purposeful pivot that meets your needs and wants while uplifting accountability, community, and alignment with your true self.

In doing so, our clients receive weekly accountability action-plans from our team so that you can live in your true self as opposed to being a “prisoner of your own success.” We are committed to you becoming the best version of yourself.


Measuring to Manifest

The numbers and the vision to build your legacy.

Our mission is to support WOC and allies to pivot to an aligned and purposeful lifestyle and legacy in their businesses and careers, while collectively creating a sustainable and equitable future. They do that by understanding their numbers while affirming their vision.

You know the importance of charging a competitive rate, while not playing down the narrative of WOC being paid less. As a result, we support you by creating a system and tracking your numbers so you can create generational wealth, while being able to give back to your community.

As we help our clients build businesses that propel their legacy forward, we focus on how their business can support a life that nurtures them and creates space for wealth in time, love, and self.

Want to see if it is a good fit to work together first?

Schedule a complimentary 30 minute call.

In 30 minutes, receive 3 action-items towards your business goals.

Watch my 2021 Client Results!

✋🏻 Hold up! Wait a minute!

You just got to the end, Legacy Maker!

Before you go to another page, sign up for my free, weekly Color Your Dreams Newsletter where I dish the latest business tips, career secrets and legacy advice!

✋🏻 Hold up! Wait a minute!

You just got to the end,
Legacy Maker!

Before you go to another page, sign up for my free, weekly Color Your Dreams Newsletter where I dish the latest business tips, career secrets and legacy advice!