Business Coach for Women of Color, People of Color, and Allies.
Business Coach
for Women of Color, People of Color and Allies
“Color Your Dreams®, Lead Your Legacy.”
TRUSTED BY:
“Color Your Dreams®, Lead Your Legacy.”
Are you ready to do LESS and LIVE more? While leading a business and team aligned with your values?
Are you tired of spending lunch with your laptop? Wish your team knew what they had to do without you with the right systems?
What if I told you that you can create a business where you can have lunch without a screen, or team members messaging you and actually be at peace?
Hi, I’m Elaine Lou Cartas. I’m a Business and Career Coach for women of color (WOC) and allies, specializing in helping recovering perfectionist leaders and their high-performing teams implement systems that work, improve team dynamics, and simplify workloads to hit their long term goals.
MSN awarded me as the top business coach of 2024, Apple News recognized me as one of the top 5 business coaches, and LA Weekly awarded me as the #1 Thought Leader for my Conscious Conversations® framework.
My leadership insights have been featured in Forbes, Business Insider, Money Magazine, Huffpost and MSN. In addition, I also have online courses with LinkedIn, Duke, Brown, John Hopkins, USC and 30+ more universities.
Here’s what’s possible for you:
A business that runs smoothly with trusted systems in place (cause running a business can be hard)
A team that thrives with clear direction and alignment.
A life led by fulfillment and self-trust.
During my 30-minute Legacy Business Review Coaching call, we’ll:
- Identify your personal and professional goals
- Identify what’s holding you back
- Create 3 actionable-steps to move you forward
In 30 minutes, you’ll receive three action-items towards your business and life goals.
“A year ago I was doing everything. I was at a point where we were growing and I needed to create different departments and structure. I also didn’t get any feedback from anyone as a leader, so I wanted to get coaching for myself. In a year, we created different departments, and they all run their own parts of the organization. Now we have an operation. Things flow and work.”
– Sam Gonzales
Founder, integration-works.org
Why should you work with a business coach for women of color and people of color?
As a POC, you don’t need to explain why you think or feel certain ways because of your cultural upbringing. I completely understand the imposter syndrome and fear of disappointing our family when going after our dreams.
This is how it’s looked for me as a first-generation immigrant woman of color:
Honoring the sacrifices made before me: I’m a first-generation Filipino immigrant. My dad immigrated to Central-California to be a grapevine worker. For me, it’s about honoring the sacrifices made before me so I can have this privilege of choice to have a business. Here’s a pic of my dad, my grandma and me. I acknowledge all the generational sacrifices made for me, my brothers and cousins of this generation.
Community First: Prior to being a coach, I had 7 years of experience as a former grassroots organizer and fundraiser where I raised $3 Million. This experience helped me to understand the power of listening, relationships, and community, which explains why 90% of my business comes from referrals and renewals.
Trauma-Informed Certified: I am NOT self-made. I’ve learned to ask for help from my own coaches, therapists (I love EMDR therapy), and my team. In 2021, I became Trauma-Informed certified to hold safe space with clients. As people of color, we are constantly having to navigate systemic barriers, cultural expectations and personal challenges.
Working with Teams: I’ve unfortunately faced workplace bullying and miscommunication. In 2024 I became a Professional Certified Coach through the International Coaching Federation, and now I’m working towards my Team Coaching. I work with teams to grow a business by having conscious conversations, and achieve sustainable results through a trauma-informed space.
Raising $8.2 Million in Student Scholarships: I successfully pivoted industries becoming a nonprofit fundraiser where I raised $8.2 Million in Community College Scholarships. At the same time I also receivedI received my Masters of Science in Leadership and Management at the University of La Verne.
Continuing to Create Sustainable Results: In 2024, we celebrated 7 years in business serving 11k+ clients who created products and services in 58 different countries. I’m proud of my business growth. I’ve hosted 54 events and retreats (25 were in-person) worldwide. I also have online courses with LinkedIn, Duke, Brown, John Hopkins, USC and 30+ more universities.
“Elaine Lou is a dear college friend of mine who I reached out to when I decided to start my business. For years I had seen her share the successes that she had coaching others and I knew that I needed her in my corner. I have been working with Elaine since February 2021 and she helped connect me with the people she works with and has guided me on how to get my business off of the ground. At month 8, my business has achieved all of the goals that I had set for the year. I was even able to form partnerships with 2 non-profit organizations and four cities. I cannot recommend Elaine enough. If you want someone who will tell you the hard truths, push you, and will keep you motivated, Elaine is your coach. She doesn’t offer fluffy solutions to hard problems. She tells you what you need to get things done. I also appreciate that Elaine is transparent about her journey as a business owner to spare her clients the mishaps and bumps in the road that she experienced. I look forward to working together.”
— Dr. Ces’Ari Delmuro
Co-Founder, Latinx Education Coach LLC
The day I left my dream job to go full time in my business
December 2017
Now I receive wonderful messages like the one below from my clients every week!
March 2022
More importantly, I have a track record of mentoring women of color and allies to scale a business that matches a lifestyle they truly deserve.
My client, Danielle, has a successful 9-figure business while having 3 kids.
“What was helpful in [Elaine’s program] was connecting more with my own intuition in my business.”
“What was helpful in [Elaine’s program] was connecting more with my own intuition in my business.”
– Danielle Green
Spiritual Adviser
“Within our first session she taught me that making “little tweaks” would bring about big changes. She lifted the hood so to speak on my business that had been limping along and saw a few small things I could do to shift the energy. Those “small tweaks” brought me a speaking engagement with the World Bank in Washington D.C. This is what I always dreamed I’d be doing with my business. The investment I made to hire Elaine as my coach, I made back within a few short weeks of us working together. Elaine is my cheerleader, whip cracker, and the most amazing business guru I have ever met. I highly recommend hiring Elaine if you’d like to see your business grow and prosper. Thank you Elaine!””
— Amy Fritz
Organizational Coach
Conscious Conversations®
We use our Conscious Conversations® 6-prong approach to guide high-performing leaders and their teams to:
- Reduce burnout and foster happier, more productive teams
- Tailor solutions to each team member’s unique needs, ensuring goals are met with less stress
- Build accountability for leaders and their teams
Our approach centers on these pillars:
- Pause: Reflect on your day to day communication and leadership style, drawing insights from past projects and interactions to uncover growth opportunities.
- Perspective(s): Gain clarity on others’ goals and leadership styles to improve communication and productivity.
- Priorities: Understand goals from all team members and stakeholders to ensure alignment and focus.
- Prepare: Strategize effectively for meetings, projects, and challenging situations.
- Perform: Execute in a leadership role confidence to lead impactful meetings and achieve outcomes.
- Passion: Remind yourself why you are passionate about your role, and the projects you are working on.
Imagine this:
- You and your team members confidently achieving their goals
- Leading transformational change where your team members trust the process, you, and each other
- Peace at work and your life
Conscious Conversations® equips leaders and teams with the tools to lead and foster thriving, engaged teams.
I want to implement conscious conversations
“I loved the 6-prong framework, I’ve leveraged it and plan to do so, as it’s easy to remember the 6-Ps organized around the visual of the heart. Passion at its core. I just had a real time conversation yesterday. I was part of a team that led a big networking event last week, and when I stepped in and around with the attendees, I owned the room!”
– Brenda Valley, Albertsons
Finance Officer
Meet The Team
Through one-to-one coaching with me and my team of experts, we can support you in creating a sustainable and values-driven culture while still being profitable.
Elaine Lou Cartas, MA
CEO + Business Strategist | IG: @elainelou_
Elaine is the CEO and visionary of the business. She works with established entrepreneurs to create a more sustainable life through her Business & Career Leadership Mastermind. Elaine also does 1:1 coaching for entrepreneurs. She also loves Muay Thai.
Monica Schrock
Marketing Strategist
Monica is an optimistic, introverted marketing strategist and copywriter who’s spent the last 15 years helping 200 clients craft their message to increase sales and donations from double to over ten times. She provides monthly coaching to the Business & Career Leadership Mastermindand 1:1 sessions to support our clients with their messaging and copy.
Gabrielle Lacasse
Systems & Operations Strategist
Gabrielle is a seasoned Business Integrator and Consultant with 10+ years of experience in managing projects and operations. She helps business owners focus on the big picture instead of getting bogged down in the details. She’s skilled at building effective teams, coming up with creative solutions, and setting up systems to make businesses run smoother. She’s worked closely in the coaching, consulting, and the tech industry.
Iryne Carrasquillo
Intuitive Guide
Iryne has 20 years of coaching, counseling, and intuitive guidance experience. She is a certified life coach and holds a Masters level education in psychology, social work, and business administration. Iryne enjoys helping her clients discover their purpose, follow through on their direction, and find clarity within their life and business. Iryne is happily married for over 20 years, is a mother to two young daughters, and resides in the beautiful, rural mountains of Eastern Pennsylvania.
How do our business coaching services work?
Through 1:1 and hybrid group coaching programs, we can support you to lead with conscious conversations, create sustainable systems, and build teams that carry your legacy while ensuring everyone has a sustainable life.
We identify your life and business goals to create a long term sustainable business that will last for generations.
We support you and work on your business and your personal development by identifying your day-to-day challenges and providing and/or referring you to the best resources to support you during our coaching sessions.
We create action plans to run your daily operations, leading to incredible business goals that align with your life goals. You receive accountability docs with your unique personal and professional action items every week.
We provide live 1:1 and group coaching and mentoring sessions for established coaches and consultants.
A text message I received from our Mastermind client!
Ready to transform your successful company into an aligned legacy?
Depending on what you need support on, Elaine and her team can support you in:
✨ Creating the right services/products
✨ Having a sustainable life for yourself and your team
✨ Knowing how to be a conscious leader
✨ Managing cash flow to create a more sustainable profit and make the right business decisions
✨ Leading a team and delegation
✨ Messaging + Marketing with me Monica Schrock, who is currently an Integrated Marketing Manager for the Portland Blazers
✨ Systems and Operations with Gabrielle Lacasse
Because we love supporting successful businesses in getting to the next level!
Schedule your complimentary coaching session!
During this call, you will receive 3 action items toward your personal and professional goals, and if it is a good fit, determine which business coaching program is best for you.
There are 2 ways to work with me and my team.
Forget cookie-cutter coaching programs or rigid, one-size-fits-all frameworks. My coaching style is all about YOU. It’s personalized, intentional, and designed to help you align your career with your values while reclaiming your time.
Oh, and did I mention? My programs are selective. I work with no more than 15 clients at a time so that you get my full focus and the results you deserve.
Ready to stop doing the most and start focusing on what really matters? In a community of high achieving leaders who want a sustainable life, value-driven career and life, you will:
- Stop having lunch with your laptop
- Improve your leadership skills to be the best CEO and colleague to your team
- Insights on how to create optimized systems for you and your team to be more efficient
- Get over fear and understand your numbers (hello, P&L reports!) so you know what to focus on rather than doing everything
- Marketing and messaging audits to attract your ideal clients
This 6-month mastermind includes eight 60-minute sessions with me, monthly office hours with me, and bi-weekly office hours with our dream team of coaches who specialize in marketing, operations, intuitive guidance and financial strategy.
1:1 Mentorship
Want me, Elaine, in your corner with exclusive, personalized coaching? You get a direct line with me to help you:
- Strengthen your leadership skills to be a better team player and CEO
- Uncover and create tools and processes to make your team’s workflow
- Overcome financial anxiety and gain clarity on your numbers including P&L reports so you know what to cut and focus on
- Fine-tune your marketing to attract your ideal-clients
My one-to-one mentorship is tailored to your leadership goals with two 60-minute coaching sessions per month, and we can add coaching services from our dream team of coaches who specialize in marketing, operations, intuitive guidance and financial strategy
Who do I work with?
✨ Women Business Coaches
✨ Women Entrepreneurs
✨ Coaches consultants
✨ Entrepreneurs coaches
✨ Online businesses
✨ Female business coach
✨ Female Entrepreneurs
✨ Coaches in the world
✨ Founder CEO
✨ Business Leaders
✨ Small business owners and entrepreneurs
“Elaine was referred to me by two good friends and, now, I’ve been working with Elaine for almost a year. In a year, she’s helped both my companies increase in revenue and profits while also making sure I had time to reflect and spend time with my husband and loved ones. It’s tough as a WOC business owner to navigate the challenges of owning not just one but two businesses, and Elaine listens with compassion while kicking my butt on getting actions done. Thank you, Elaine, for everything!”
— Jenny Valles
Co-Founder, Sampa Restaurant
Trained, coached and presented to Fortune 500 Executives & leaders from:
Are you scale your business and create your legacy?
Schedule a call with me.
And in 30 minutes, receive 3 action-items towards your business goals.
There’s a WOC & Allies: Business & Career Podcast episode for everything!
→ Learn how to lead change and manage overwhelm for you and your team.
→ Get a behind the scenes look at why I canceled my signature program and how you can simplify your business too.
→ Having a business identity crisis? Figure out how to realign your business with your life.
“Elaine focuses on the systems that will make your business successful. Those systems have allowed for me to have 80% of my client renewals completed early.”
— Lindsey
Market Director
My advice has been featured on Business Insider and Vital Proteins twice.
✋🏻 Hold up! Wait a minute!
You just got to the end, Legacy Maker!
Sign up for my juicy newsletter to get hot business and career tips. And I get fun and personal! Think Xanga and LiveJournal vibes from yours truly in your inbox every Monday.
✋🏻 Hold up! Wait a minute!
You just got to the end,
Legacy Maker!
Bi-Weekly Newsletter
Think Xanga & Livejournal w fun GIFs