Business Coach for Women of Color, People of Color, and Allies in Los Angeles.

Business Coach

for Women of Color, People of Color and Allies

“Color Your Dreams®, Lead Your Legacy.”


“Color Your Dreams®, Lead Your Legacy.”

Are you ready to do LESS and LIVE more? While leading a business and team aligned with your values?

You can create a business with sustainable strategies, so you and your team don’t have to keep having lunch and dinner with your laptop.

You can lead a life AND business led by fulfillment and self-trust.

My name is Elaine Lou Cartas, I’m a Business and Career Coach for WOC and Allies.MSN recognized me as the #1 business coach, Apple News acknowledged me as one of the top 5 business coaches, LA Weekly awarded me as the #1 thought leader, and Influence Digest referenced me as one of the top 15 coaches in Los Angeles. I love giving back to WOC and allies who are going through an identity crisis in their business by providing an introductory 30 minute Legacy Business Review coaching call to see if it’s a good fit. During the call, I’ll support you in identifying your personal and professional goals and create 3 action items for you because running a business can be hard.

This complimentary session is for seasoned coaches and consultants who want to stop choosing “what works” over “what they really want.” Because how you FEEL as the center of your individual business matters. I love working with high-performing women of color and allies who value conscious conversations, intentional direction, and sustainable strategies for an aligned team, career, business, and life.

Integrity is my highest value. If we’re a great fit to work together, I’ll invite you to a second call to share how that can look. If we aren’t a good fit to work together, I’ll refer you to the people and resources that would support you best.

The three values of all our Color Your Dreams® programs are to create the long term legacy, leadership, and lifestyle you deserve. Click here to learn more about our values.

In 30 minutes, you’ll receive three action-items towards your business and life goals.

Elaine Lou is a dear college friend of mine who I reached out to when I decided to start my business. For years I had seen her share the successes that she had coaching others and I knew that I needed her in my corner. I have been working with Elaine since February 2021 and she helped connect me with the people she works with and has guided me on how to get my business off of the ground. At month 8, my business has achieved all of the goals that I had set for the year. I was even able to form partnerships with 2 non-profit organizations and four cities. I cannot recommend Elaine enough. If you want someone who will tell you the hard truths, push you, and will keep you motivated, Elaine is your coach. She doesn’t offer fluffy solutions to hard problems. She tells you what you need to get things done. I also appreciate that Elaine is transparent about her journey as a business owner to spare her clients the mishaps and bumps in the road that she experienced. I look forward to working together.

— Dr. Ces’Ari Delmuro
Co-Founder, Latinx Education Coach LLC

Why should you work with a business coach for women of color and people of color?

As a POC, you don’t need to explain why you think or feel certain ways because of your cultural upbringing. I completely understand the imposter syndrome and fear of disappointing our family when going after our dreams. We can honor them and ourselves without giving up what we want.

This is how it’s looked for me as a first-generation immigrant woman of color:

As a first-generation Filipino American, I was the first one in the family to start and scale a business. Here’s a pic of my dad, my grandma and me. I acknowledge all the generational sacrifices made for me, my brothers and cousins of this generation.

I had 6 years of experience as a former grassroots organizer organizing hundreds of volunteers nationwide and raising millions as a former nonprofit fundraiser. This experience and company culture helped me to understand the power of listening, relationships, and community, which explains why 90% of my business comes from referrals and renewals.

Healing my generational trauma. I don’t have to do everything. I can ask for help from my own coaches, therapists (I love EMDR therapy), and my team. Here is a picture of two team members, Kat Magsaysay, a retreat manager, and Monica Schrock, a marketing and messaging coach.

 Knowing it’s possible to grow a business where I don’t have to work all the time, and, instead, spend that time with family and loved ones. In January of 2020, I went to Vietnam to celebrate my brother’s wedding. During that time, I could also continue bringing in money and clients as a business coach for women.

Understanding that my ancestors sacrificed so much so I can have the choice to live up to my highest expression. Here’s a pic of my grandmas, who sacrificed so much so I can live a life of choice. This was the day I received my Masters of Science in Leadership and Management at the University of La Verne. They were so proud of me!

In 2024, I celebrated 7 years in business serving 3,000+ students in 58 different countries. I have 2 courses with LinkedIn. I’ve been recognized as a top coach by MSNLA WeeklyLife Coach Magazine and Apple News. I am a Trauma Informed Certified, and a Certified Executive Coach. I am working towards being a Professional Certified Coach (PCC) with the International Coaching Federation through the Center for Executive Coaching, which I am estimated to get in July 2024. I’m proud of my business growth, and grateful for all the generational sacrifices before me.

The day I left my dream job to go full time in my business

December 2017

Now I receive wonderful messages like the one below from my clients every week!

March 2022

More importantly, I have a track record of mentoring women of color and allies to scale a business that matches a lifestyle they truly deserve.

My client, Danielle, has a successful 9-figure business while having 3 kids.

“What was helpful in [Elaine’s program] was connecting more with my own intuition in my business.”

Another client, Nicole, went from making $500/month to $200k in a year.

“Elaine helped me to focus on what brought me joy instead of getting distracted with shiny objects. After focusing on my group program and working on making it better, now half of my new clients come from referrals.”


During this pandemic, my team and I had 115 client wins. So they were able to continue supporting themselves and those who depend on them!

Within our first session she taught me that making “little tweaks” would bring about big changes. She lifted the hood so to speak on my business that had been limping along and saw a few small things I could do to shift the energy. Those “small tweaks” brought me a speaking engagement with the World Bank in Washington D.C. This is what I always dreamed I’d be doing with my business. The investment I made to hire Elaine as my coach, I made back within a few short weeks of us working together. Elaine is my cheerleader, whip cracker, and the most amazing business guru I have ever met. I highly recommend hiring Elaine if you’d like to see your business grow and prosper. Thank you Elaine!”

Amy Fritz
Organizational Coach

The Color Your Dreams® Approach

This is the approach that my clients will follow, in no particular order, depending on your current situation, lived experiences, and what makes the most sense for you.

This process is adaptable to meet where you are, and there’s no pressure to do it at any timeline that doesn’t honor you.

Our intention for this Color Your Dreams process is that you stay true to your personal legacy, while my team and I hold you accountable to your vision.

22-minute podcast episode about the Color Your Dreams Approach®

Meet The Team

Imagine leading by example in a way that inspires your team to follow while honoring themselves.

Through one-to-one coaching with me and my team of experts, Monica Schrock, a Marketing Strategist; Juliana Wise, a Certified Project Manager; and I, your Business and Career Coach, focus on strategy, accountability, and seeing you as a whole human. We can support you in creating a sustainable and values-driven culture while still being profitable.

My team and I love holding a supportive space to hold conscious conversations, implement holistic leadership, and prioritize a life led by fulfillment and self-trust while increasing profitability.

Elaine Lou Cartas, MA

CEO + Business Strategist | IG: @elainelou_

Elaine is the CEO and visionary of the business. She works with established entrepreneurs to create a more sustainable life through her Color Your Dreams Inner Circle. Elaine also does 1:1 coaching for entrepreneurs at any level and career coaching clients.

Monica Schrock

Marketing Strategist

Monica is an optimistic, introverted marketing strategist and copywriter who’s spent the last 15 years helping 200 clients craft their message to increase sales and donations from double to over ten times. She provides monthly coaching to the Color Your Dreams Inner Circle and 1:1 sessions to support our clients with their messaging, marketing strategies, social media, and copy.

Juliana Wise

Certified Project Manager

Juliana is an executive-level Program Manager with 11+ years of experience in retail operations, marketing, product development, product launches, and experiential event execution. She has managed projects for various fashion, jewelry, and tech brands and thrives at working cross-functionally to deliver successful projects.

How do our business coaching services work?

Through 1:1 and hybrid group coaching programs, we can support you to lead with conscious conversations, create sustainable systems, and build teams that carry your legacy while ensuring everyone has a sustainable life. 


We identify your life and business goals to create a long-term sustainable business that will last for generations.


We support you and work on your business planning and your personal development by identifying your day-to-day challenges and providing and/or referring you to the best resources to support you during our coaching sessions.


We create action plans to run your daily operations, leading to incredible business goals that align with your life goals. You receive accountability docs with your unique personal and professional action items every week.


We provide live 1:1 and group coaching and mentoring sessions for established coaches and business consultants.

A text message I received from our Inner Circle client!

Ready to transform your successful company into an aligned legacy?

Depending on what you need support on, Elaine and her team can support you in:

Because we love supporting successful businesses in getting to the next level!

Schedule your complimentary coaching session!

During this call, you will receive 3 action items toward your personal and professional goals, and if it is a good fit, determine which business coaching program is best for you.

There are 2 ways to work with me and my team
through our 1:1 six-month program OR the Color Your Dreams Program.

This is for the seasoned entrepreneur. You’re already making consistent income, and the question now becomes – how can you create more of the life you deserve? You know you don’t want to do it alone, and you want to make sure you align with your values, hire the right team members, understand your numbers, and create the systems you want. 

Together we work on your business to find what has worked and what can change to be aligned with the life you want to create. You receive an in-person VIP day in Los Angeles (this can be virtual if needed), group calls, two business coaching retreats, Voxer access, and 1:1 calls as needed. This is a 5-digit investment with extended payment plans if needed to meet accessibility. Click on the link to apply below.

1:1 Mentorship

I work with a limited number of clients 1:1, where you receive 24/5 access to me via emails, Voxer, and a weekly coaching session. There’s an interview and questionnaire process, so if you are interested, please schedule a call with me below.

There’s a minimum 3-month commitment. You also receive access to do 1:1 with any of my coaches. It’s a 4/5-digit investment with payment plans to meet accessibility. There’s also an opportunity to work with me through a VIP day as well.

Schedule a call to see if it’s a good fit.

Our goal is to keep our coach services accessible and pay our team their fair wages. For this reason, we offer payment plans to adapt and adjust to your needs.

As a coach in Los Angeles, If you want to work with me, you have options!

Want our 39 sales scripts + behind the scenes events training to get consistent clients? You receive scripts for connecting with leads, converting them to clients, and having difficult conversations with clients, like missed payments. These scripts empower women. You also receive my own PowerPoint templates, spreadsheet templates to follow up, and event sales scripts.

Who do I work with?

Women Business Coaches

Women Entrepreneurs

Coaches consultants

Entrepreneurs coaches

Online businesses

Female business coaches

Female Entrepreneurs

Coaches in the world

Founder CEO

Business Leaders

Small business owners and entrepreneurs

“Elaine was referred to me by two good friends and, now, I’ve been working with Elaine for almost a year. In a year, she’s helped both my companies increase in revenue and profits while also making sure I had time to reflect and spend time with my husband and loved ones. It’s tough as a WOC business owner to navigate the challenges of owning not just one but two businesses, and Elaine listens with compassion while kicking my butt on getting actions done. Thank you, Elaine, for everything!”

Jenny Valles
Co-Founder, Sampa Restaurant


Companies & Leaders of Companies I’ve Worked With

Are you ready to scale your business and create your legacy?

Schedule a call with me.

And in 30 minutes, receive 3 action items toward your business goals.

There’s a Color Your Dreams Podcast episode for everything!

→ Learn how to lead change and manage overwhelm for you and your team.

→ Get a behind the scenes look at why I canceled my signature program and how you can simplify your business too.

→ Having a business identity crisis? Figure out how to realign your business with your life.

“Elaine focuses on the systems that will make your business successful. Those systems have allowed for me to have 80% of my client renewals completed early.

Market Director


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