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Social media… do you love it or do you hate it?
Back in 2021, I started feeling burnt out from social media. I was looking at my phone all the time and felt the need to post everything on social media. I had to stop and ask myself how I could get clients a different way so that I could be more present in my life.
This episode is part 2 to episode 4 of the podcast on how to be less dependent on social media. My marketing strategist, Monica Schrock, and I are taking a look behind the scenes one year later at the strategies I’ve implemented to become more present and less dependent on social media.
If you’re also feeling ready to take a step back from social media, this episode is packed with practical advice and strategies for you to try.
In 2005, Monica was going to college and playing basketball and the time came to choose a career. They chose marketing because it sounded fun, having no idea that it would stick! After college, Monica moved to Los Angeles and hit the ground running to start the next chapter of their life. It was 2008, smack dab in the middle of an economic crisis. They couldn’t find work, so they served tables and took the projects that came their way. To this day, they’ve never worked in marketing for a big corporation and they love that. For 13 years, they’ve been able to contract for and work with large and small nonprofits and businesses, learning so much about marketing and copywriting and how to do both with less manipulation.
Monica has run a vegan body care line, a lifestyle blog, and a personal brand. They’ve worked with global nonprofits, small businesses, marketing agencies, and people paving their own way. They’ve helped over 200 people, brands, and organizations craft their brand message and increase their sales or donations from double to over ten times.
What We Cover in This Episode:
- The time management book that you need to read
- How social media has evolved over the years
- Positioning yourself with sustainable marketing strategies
- Why you should be looking at your data
- How to attract clients that you want to work with
- Why I choose to create content for a newsletter and podcast
- The value of consistency
- What SEO really means
- Marketing that makes sense for you and your audience
- Pushing yourself outside of your comfort zone as a business owner
I bet you love Monica almost as much as I do by the end of this episode. If you’re feeling burnt out from social media, I want you to know that it’s not your only marketing option. Choose a marketing adventure that works for you!
If you want to find out what it might look like to work with me and Monica, I want to invite you to schedule a complimentary 30-minute legacy business and career review. At this review, we’ll set personal and professional goals and you’ll receive three action items to move you toward them. Go to elainelou.com/call to schedule yours today.
Resources Mentioned:
Color Your Dreams Inner Circle
Four Thousand Weeks: Time Management for Mortals
Visit Monica Schrock’s Website
Follow @moneyschrock on Instagram
Episode 4: How to Start Being Less Dependent on Social Media with Monica Schrock
Long Form vs. Short Form Content Blog Post
Where We Can Connect:
Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you
Schedule a call with me
Join my weekly Color Your Dreams Newsletter
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Check out our other podcasts for Women of Color
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