I’m here to remind you that businesses existed BEFORE social media.
Once upon a time, I was caught up in thinking I needed the perfect IG grid to fill my programs with amazing women of color and allies.
But I told myself, “Hold up, wait a minute. I was a former grassroots organizer and fundraiser who raised millions of dollars for nonprofits and mission-based organizations WITHOUT social media.”
The more I leaned into creating a business aligned to the lifestyle I wanted to create, the more abundance came.
As of today, 87% of my company’s revenue comes from referrals and renewals.
Only 5.56% of clients come from Instagram.
I’m not the only person who has a business like this.
- One of my clients who does messaging and marketing generates 100% of her business through referrals and renewals. She also recently bought a new home with her partner!
- Another client who does events just closed a $30k client from a referral.
- Another just created a new program and filled it up with six clients who were all former clients.
So how can you get consistent clients through referrals and renewals?
Here are three tips:
- Provide the best client service:
Are you constantly asking your clients how you can better serve them? Once a quarter I do quarterly reviews asking my clients for feedback on how I can improve their program.
For example, in my Aligned Legacy Mastermind for beginning entrepreneurs, I realize that having three other coaches in accountability, mindset and marketing would benefit my clients. As a result, I hired three coaches.
Additionally, I recently hired my own female business mentor to support my 6+ Figure Legacy Lifestyle Inner Circle clients to help them create more simple systems and grow an aligned team that supports their zone of genius.
The result? Like I mentioned earlier, I have a 50% renewal rate.
2. Support your existing customer base, and past clients with their promotions.
Do you notice your own clients promoting their own products and services? Promote them! Show your audience the type of amazing clients you are working with. Why? Because when it comes time to support you, your clients will want to share your upcoming service/product/event.
But please keep in mind, do not be attached with your clients promoting your service/product/event. Respect if they do not want to share.
3. Seek out complementary partners to create a referral program
What I mean by this is do you know other business owners who provide a service that you don’t offer but can support your clients? Find partners where you can provide them leads and they can provide you leads. For example, one of my beloved clients, Monica Schrock, has a Marketing Agency. I am constantly promoting her and as a result she has gotten clients for her membership and 1:1. Simultaneously, Monica is one of my top referrals constantly referring me to her friends to work with me.
As a result, we are always doing a cross sell and create a customer base of referred customers.
Focus on these three tips and this will guarantee referrals.
Want to learn how to get consistent clients through referrals and renewals?
If you would like further support in your career, business, or leadership, my team and I would love to support you in creating a sustainable life! You can schedule a 30-minute legacy business or career review call with me to see if it’s a good fit to work together, and you’ll receive 3 action-items from me.