12: Creating Premium Pricing to Honor Our Ancestors with Jenny Valles

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Creating Premium Pricing to Honor Our Ancestors with Jenny Valles
Do you honor your ancestors through the life you live?

What I mean by that is do you take the opportunities you’ve been given to choose a life you love?

In this episode, Jenny Valles and I are talking about how to do that through the 3 P’s of scaling: premium pricing, pausing, and playing.

Jenny is one of my Color Your Dreams Inner Circle clients and owns a marketing agency and restaurant.

As well as talking about honoring our ancestors, Jenny is covering topics like why it’s important to change our stories around worth and why we should think differently about getting new clients.

With over 10 years of experience in marketing, Jenny Valles has worked with startups in their infancy stages to Fortune 500 companies and globally-recognized nonprofits including LA Rams, Bank of America, JP Morgan Chase, SoCalGas, Conrad N. Hilton Foundation, and United Way of Greater Los Angeles. She has a passion for storytelling, growing brands, and connecting them with their audiences. At Case of the Mondays, she activates her team of creatives across multi-disciplines in marketing to bring brands to life.

What We Cover in This Episode:

  • Choosing how you want to live your life
  • Deciding what legacy you want to leave behind
  • How to charge what you are worth
  • Why you need to be intentional about where you’re going with your life
  • Working with a select few clients who bring you joy and are worth your energy
  • When to increase your prices
  • The value of identifying patterns
  • Doing what brings you joy
  • Finding ways to honor your ancestors

Take a break to celebrate your wins, reflect on what you’re grateful for, and acknowledge what is and isn’t working. Your ancestors made great sacrifices so that you could have a life of choice.

If you have a legacy you want to create in the world and you’re ready to scale, I want you to apply for the Color Your Dreams Inner Circle. It’s a 12-month 1:1 and group coaching program for coaches and consultants. We have in-person retreats, virtual calls, and a whole community of support. Go to elainelou.com/innercircle to apply.

Resources Mentioned:

Find Out More About Sampa
Follow @sampa.la on Instagram
Follow @jennyvalles on Instagram

Where We Can Connect:

Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you
Schedule a call with me
Join my weekly Color Your Dreams Newsletter
Follow the Podcast
Follow Me on Facebook
Follow Me on Instagram
Connect With Me on LinkedIn
Check out our other podcasts for Women of Color

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You just got to the end,
Legacy Maker!

Before you go to another page, sign up for my free, weekly Color Your Dreams Newsletter where I dish the latest business tips, career secrets and legacy advice!