13: Mindset, Marketing, and Money for BIPOC Business Owners and Allies with Troy Sandidge

by

Listen and Follow on Your Favorite Platform:

Mindset, Marketing, and Money for BIPOC Business Owners and Allies with Troy Sandidge

Have you ever been told your prices are too high? Were you tempted to lower them after a comment someone made?

When you claim what is yours and know your worth, you will no longer feel the need to undervalue yourself. These are just a few of the things we’re touching on in this episode with Troy Sandidge all about mindset, marketing, and money for BIPOC business owners and allies.

Troy is touching on subjects like being an imperfect ally (something we love to talk about around here), giving yourself grace, and charging your worth as a BIPOC business owner.

Troy Sandidge is an award-winning marketing strategist who has spent over 12 years building sustainable strategies and scalable systems. He has generated millions in revenue growing startups, SMBs, B2Bs, and Fortune 500s. Known as the Strategy Hacker® and recognized as a Top 100 Marketing Leader, Troy is the host of the top 1% marketing podcast iDigress, the author of Strategize Up, an international speaker, and a 3x agency builder.

What We Cover in This Episode:

  • The importance of having the right mindset
  • Creating space for men to express their vulnerabilities
  • Presenting yourself as who you want to become
  • Claiming what is yours
  • Committing to your goals
  • Giving yourself grace
  • Why consistency is subjective
  • Doing what you’re passionate about
  • Being okay with being imperfect
  • How to charge your worth
  • Getting comfortable with raising your prices

Here are my key takeaways from this episode: learn to love your voice, money is only a tool, and focus on creating a sustainable business and lifestyle.

Is your business helping you create the life you want to live? If not, what needs to change? Make sure your sacrifices are worth something and don’t undervalue yourself.

If you have a legacy you want to create in the world and you’re ready to scale, I want you to apply for the Color Your Dreams Inner Circle. It’s a 12-month 1:1 and group coaching program for coaches and consultants. We have in-person retreats, virtual calls, and a whole community of support. Go to elainelou.com/innercircle to apply.

Resources Mentioned:

Listen to the iDigress Podcast
Visit Troy’s Website
Get Troy’s Book
Follow @FindTroy on Twitter
Connect with Troy on LinkedIn
Follow @FindTroy on Instagram
Subscribe to Troy’s YouTube Channel
Connect with @FindTroy on Clubhouse

Where We Can Connect:

Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you
Schedule a call with me
Join my weekly Color Your Dreams Newsletter
Follow the Podcast
Follow Me on Facebook
Follow Me on Instagram
Connect With Me on LinkedIn

 

Follow, Rate & Review on Apple Podcasts

Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! If you are enjoying the show, I would appreciate it if you would leave me a review on Apple Podcasts. This is one of the best ways to support the show and it helps other Legacy Makers find it! Head over to Apple Podcasts to follow, rate and review now!

✋🏻 Hold up! Wait a minute!

You just got to the end, Legacy Maker!

Before you go to another page, sign up for my free, weekly Color Your Dreams Newsletter where I dish the latest business tips, career secrets and legacy advice!

✋🏻 Hold up! Wait a minute!

You just got to the end,
Legacy Maker!

Before you go to another page, sign up for my free, weekly Color Your Dreams Newsletter where I dish the latest business tips, career secrets and legacy advice!