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Marketing, systems, or strategy: which one should you be focused on?
I’m joined by certified project manager Juliana Wise and marketing strategist Monica Schrock for a smackdown to determine whether marketing, systems, or strategy is the best. Just kidding… kind of.
We’re sharing how to use marketing, systems, and strategy to work for you as a whole. We might get a little competitive at times, but ultimately we want you to have all the tools you need to create a successful business and live the life you want. That’s why we’re here!
Juliana is an executive-level, certified project manager (PMP) and MBA who holds 12 years of expertise in the retail industry. Her experience includes retail operations, marketing, product development, product launches, and experiential event execution, and she currently manages the development of marketing assets for a global beauty brand. She has managed projects for fashion, jewelry, beauty, tech, creative, and coaching businesses and thrives at working cross-functionally to deliver successful projects. Juliana mixes technical project management philosophies with a creative, brand-driven, customer and team-centric approach.
Monica is your friendly neighborhood marketing strategist, copywriter, and non-binary human. Monica has run a vegan body care line, a lifestyle blog, and a personal brand. They’ve worked with global nonprofits, small businesses, marketing agencies, and people paving their own way. They’ve helped over 200 people, brands, and organizations craft their brand message and increase their sales or donations from double to over ten times. For 13 years, they’ve been able to contract for and work with large and small nonprofits and businesses, learning so much about marketing and copywriting and how to do both with less manipulation.
What We Cover in This Episode:
- The role of systems in your business
- How systems help you get things done
- The importance of sharing your message through marketing
- How marketing, systems, and strategy work together
- Why you need to measure the data behind your marketing
- Staying in tune with your customers
- How systems help you put boundaries in place
- Creating a business that allows you to live in a sustainable way
This is a value-packed episode covering everything you need to know about marketing, systems, and strategy and what to focus on in your business. Juliana and Monica are absolute pros in their fields so I’m super grateful that they could spend some time with us in this episode to share their knowledge with us.
If you’re a business owner generating $250K or more in revenue and you want Juliana, Monica, and I to audit your business and help you create the life you want, our Business Health Audit is for you. Schedule a call at elainelou.com/call to find out if it’s the right fit for you and your business.
Resources Mentioned:
Follow @JWiseProjects on Instagram
Connect with Juliana on LinkedIn
Follow @moneyschrock on Instagram
Connect with Monica on LinkedIn
Where We Can Connect:
Apply to schedule a call to see if the Color Your Dreams Inner Circle is a good fit for you
Schedule a call with me
Join my weekly Color Your Dreams Newsletter
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Connect With Me on LinkedIn
Check out our other podcasts for Women of Color
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