Listen and Follow on Your Favorite Platform:
What you “name” something is everything.
For example, when you’re looking for a plumber.
You look for a “plumber” on Yelp and Google and have some options.
Even though it has been a big part of my brand since the beginning, I realized the phrase “Color Your Dreams,” the former title of my podcast, doesn’t mean anything to someone searching for podcasts.
My conclusion: I need to change the title to grow my podcast, and continue to provide accessible education for women of color and allies.
SO…we have changed our name to “WOC and Allies Business & Career Real Talk.”
I know it’s a mouthful, BUT search on Spotify for “WOC Business” or “WOC Career” under “Podcasts & Shows.” I’m #1.
That’s the power of a name AND search engine.
In this episode, we dive into our podcast’s evolution from “Color Your Dreams” to “WOC and Allies Business & Career Real Talk.” We focus on the power of SEO and its role in connecting with our audience.
What We Cover in This Episode:
- Evolution of the Podcast Name: From “Color Your Dreams” to “WOC and Allies Business & Career Real Talk”
- The Power of SEO: Understanding the importance of being searchable and relatable.
- Marketing Strategies: Insights on how to be more visible and engaging.
- Reflecting on Growth and Adaptability: How to use feedback and data for continuous improvement.
- How I’ve merged my business and executive career coaching clients together so we can learn from one another, and why I’m only working with 24 clients simultaneously.
Related Podcast Episodes
Episode 70. 64: How We Get Consistent Clients Without Launching with Monica Schrock
Resources Mentioned:
Get Elaine’s GIFS + Gifts Newsletter
Where We Can Connect:
Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for you
Schedule a call with me to see if it’s a good fit to work together. We only work with 24 clients at one time to ensure client results
Join my weekly GIFS & Gifts Newsletter
Follow the Podcast
Follow Me on Facebook
Follow Me on Instagram
Connect With Me on LinkedIn
Follow, Rate & Review on Apple Podcasts
Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! If you are enjoying the show, I would appreciate it if you would leave me a review on Apple Podcasts. This is one of the best ways to support the show and it helps other Legacy Makers find it! Head over to Apple Podcasts to follow, rate and review now!
